Every Stitch by Hand
Ten years of zardozi, resham and beadwork. No shortcuts, no machines doing the artistry, just skilled hands and patience.
The Atelier · Pune, Maharashtra
The story behind
The story behind
the needle & thread
A Pune couture studio built on one idea: that the outfit you wear for life's biggest moments should be made for you, and no one else. Everything here begins with a needle and thread, and with your story. Custom bridal lehengas, designer gowns, sarees and party wear, hand-made to order.
Home / About Us
A Note from Aarti
Where it
Where it
all began
I fell in love with fabric long before I called it a career. As a girl, I would watch a length of plain net turn into something a woman felt beautiful in, and I knew that was the kind of magic I wanted to make with my own hands.
A decade later, that fascination has become my work as a fashion designer in Pune, running a full-fledged atelier of my own. I have dressed brides on the most important morning of their lives, mothers for their daughters' weddings, and women who simply wanted to feel like the best version of themselves at a celebration. Each one taught me something, and each one is stitched into how I work today.
This is not a shop full of ready racks. It is a studio where your outfit is imagined with you, sketched for you, and made to your measurements alone.
Aarti Shingle
Founder & Designer
Our Philosophy
“A garment should do more than fit. It should feel like it was always meant to be yours, the moment you put it on.”
The belief every piece is built on
Why Brides Choose Us
What makes
What makes
the atelier different
Cut Only for You
Your measurements, your proportions, your posture. A made-to-measure fit that flatters exactly where it should.
One Designer, Start to Finish
You work with Aarti directly, not a sales counter. Your vision leads every sketch, fabric and fitting.
Fabrics Chosen with Care
Net, organza, georgette, chanderi and tissue, selected for how they drape, move and catch the light on camera.
Rooted in Pune
A calm, private studio where you can see fabrics, try fittings and plan your outfit in person, by appointment.
Brides Who Come Back
Many clients return for their next occasion and send their sisters and friends. The finest compliment we could ask for.
Signature Handwork
The techniques
The techniques
we are known for
Every Aarti Shingle piece is defined by its handwork. Our artisans specialise in the embroidery traditions that give Indian couture its soul, worked onto fine, flowing fabrics for a finish that feels as good as it looks.
- Zardozi — raised metallic embroidery for a rich, regal surface.
- Resham thread — silken threadwork that shapes delicate motifs.
- Pearls & cut dana — hand-set beadwork that catches the light.
- Sequins & surai beads — shimmer and movement across net and tissue.
Who We Dress
Made for your
Made for your
moment
From the wedding mandap to the reception floor, we design custom outfits for the celebrations that matter most.
01
Brides
Custom bridal lehengas and wedding-day couture, made to carry you through every ritual in comfort and beauty.
02
Reception & Sangeet
Show-stopping gowns and Indo-Western pieces for receptions, cocktail nights and sangeet celebrations.
03
Family & Guests
Elegant sarees, blouses and occasion wear for mothers, sisters and guests who want something truly their own.
04
Every Celebration
Engagements, anniversaries and festive occasions, dressed with the same care as any bridal commission.
The Detail
Where the magic lives
Every surface is worked by hand, with shimmering white sequins, tiny sheer beads and resham thread meticulously shaped into captivating motifs.
Experience
10+
Years dedicated to hand-embroidered, made-to-measure couture.
Crafted
500+
Bridal and occasion outfits designed for clients across Pune.
Approach
100%
Made to order, never off the rack. Every piece is yours alone.
Good to Know
About the atelier
We are based in Pune, Maharashtra, and work by appointment. Consultations and fittings happen in a private, unhurried setting. Get in touch and we will arrange a time that suits you.
Bridal is close to our heart, but not the whole story. We design gowns, sarees, blouses and Indo-Western outfits for receptions, sangeets, engagements and everyday celebrations too.
Our signature is hand embroidery, zardozi, resham threadwork, pearls, cut dana, sequins and surai beads, worked onto net, organza, georgette and tissue.
Of course. Many clients come in simply to talk through ideas, feel fabrics and understand what is possible before committing. There is no pressure to decide on the spot.
The easiest way is to message us on WhatsApp or use the enquiry form on our Custom Order or Contact page. We will reply personally and set up your first consultation.
Start Your Journey
Let's design your dream outfit
Book a consultation with our Pune studio and let's bring your vision to life.